Project Overview
- Client: Be-Edge | Online Education Sector
- Project Type: Digital Engagement, LinkedIn Growth & Lead Generation Operation
- Duration: Classified
- Current Status: Active – 200x Traction Secured
Mission Briefing
Be-Edge, an online school specializing in personal positioning strategies, needed to amplify its digital footprint and establish itself as the ultimate authority in career strategy. While the brand had a solid foundation, its digital engagement lacked the necessary firepower. WHO was deployed for a high-stakes operation—to execute a full-scale social media strategy, dominate LinkedIn, and launch precision email marketing campaigns to boost engagement and drive enrollments.
Target Objective
The mission was clear:
✅ Enhance Brand Visibility – Position Be-Edge as the top resource for personal positioning strategies.
✅ LinkedIn Domination – Establish a powerful presence among professionals, industry leaders, and students.
✅ Boost Audience Engagement – Increase interaction, build a loyal community, and turn passive followers into active participants.
✅ Increase Course Enrollments – Develop targeted email campaigns and social strategies to convert engagement into sign-ups.
Tactical Execution
🎯 LinkedIn Command & Influence – WHO executed a strategic LinkedIn campaign, crafting authoritative content, optimizing profiles, and driving high-value interactions to solidify Be-Edge’s reputation in the professional space.
🎯 Instagram & Digital Expansion – Created and managed content that positioned Be-Edge as a thought leader, fostering brand awareness and engagement.
🎯 Precision Email Campaigns – Developed and executed targeted email sequences that nurtured leads, re-engaged past audiences, and converted interest into enrollments.
🎯 Community Intelligence & Engagement Warfare – Launched interactive content, live discussions, and engagement strategies that transformed Be-Edge’s audience into an active learning community.
Designs
Mission Accomplished
✅ 200x Increase in Digital Engagement – Explosive growth across LinkedIn and Instagram.
✅ LinkedIn Authority Secured – Established Be-Edge as a trusted voice among professionals and career strategists.
✅ Higher Course Enrollments – Email marketing strategies drove a significant uptick in student registrations.
✅ Industry Recognition – Be-Edge is now widely acknowledged as a go-to leader in personal positioning.
Client Testimony
“Working with WHO was an exceptional experience. Their organized and open communication kept the entire process smooth. We saw significant growth in our LinkedIn reach and followers, all through organic engagement! Her approach and strategy made a difference to BE-EDGE. I highly recommend their services to anyone looking to enhance their digital presence. “
– Trianne Bamba, Marketing Director Manager
