Project Overview
- Client: 91.5 WIN Radio | FM Radio & Broadcasting Sector
- Project Type: High-Impact Digital Overhaul
- Services: Social media management, people management/head of the team, community management, content strategy
Mission Briefing
The airwaves were loud, but the digital presence? Silent. 91.5 WIN Radio was operating in an outdated playbook—traditional broadcasting, inconsistent online activity, and untapped digital revenue streams. To survive in an era of content warfare, they needed an elite force to infiltrate the digital space, amplify their signal, and convert passive listeners into a loyal digital army.
Target Objective
The mission was clear:
✅ Amplify Online Presence – Establish 91.5 WIN Radio as a powerhouse in the digital airwaves.
✅ Engage & Expand the Listener Base – Transform casual listeners into active participants through strategic content infiltration.
✅ Monetization Strategies – Develop high-performing digital campaigns to maximize ad revenue and sponsorship potential.
Tactical Execution
🎯Strategic Coordination: Embedded within the core operations, WHO worked closely with key decision-makers to align digital efforts with business profitability.
🎯Digital Espionage: Social Media & Content Warfare:
- Full-Scale Content Overhaul: Revamped branding, messaging, and engagement strategies across all platforms.
- Live Stream Takeovers: High-energy, interactive shows that increased real-time audience participation.
- Contests & Viral Engagement: Deployed gamified engagement tactics to lock in audience loyalty.
🎯 Monetization & Revenue Optimization
- Targeted Ad Campaigns: Precision-strike advertising that maximized reach while optimizing ad spend.
- Strategic Partnerships: Attracted new sponsors and advertisers, increasing profitability.
Designs
Mission Accomplished
✅ Digital Resurgence – 91.5 WIN Radio evolved from traditional FM to a digital powerhouse, commanding a strong online presence.
✅ Follower Expansion – Grew from 90K to 200K+ followers, securing a dominant position in the digital space.
✅ Engagement Explosion – Catapulted from thousands to millions in reach, reactions, and interactions.
✅ Revenue Growth – Maximized digital ad revenue and created new monetization opportunities through online presence.
Client Testimony
“WHO has been instrumental in revolutionizing our digital presence. Their strategic approach to content, engagement, and branding didn’t just amplify our online reach—it redefined how we connect with our audience. Through their expertise in digital media, we saw an explosive rise in engagement, turning thousands of interactions into millions and growing our online community from 90K to over 200K followers. Their ability to adapt to the fast-paced nature of the radio industry, create compelling content, and execute high-impact digital campaigns has made them an invaluable extension of our team. WHO doesn’t just deliver—they innovate, optimize, and elevate brands to new heights. We couldn’t have asked for a better partner in driving our digital success.”
– Eli Capuyan, Senior Production Manager
