Project Overview
- Client: Lloyd’s Financing Corporation | SME Lending Sector
- Project Type: Full-Scale Digital Transformation & Brand Overhaul
Mission Briefing
Lloyd’s Financing Corporation had a powerful weapon—its unique “Saving + Lending” program—but it wasn’t reaching the right business owners effectively. Entrepreneurs needed funding, but they also needed a partner who understood the grind of growing a business.
WHO stepped in to transform Lloyd’s from just another financing company into a go-to resource for SME owners, injecting personality, accessibility, and relatability into their branding. The mission? Make Lloyd’s the most trusted financial partner for entrepreneurs, while making finance feel simple, engaging, and rewarding.
Target Objective
Lloyd’s wanted to attract, engage, and convert business owners who were looking for funding but hesitant due to traditional financial barriers. WHO’s operation aimed to:
✅ Amplify brand presence to make Lloyd’s a household name for SMEs
✅ Humanize finance with relatable, witty, and attention-grabbing content
✅ Build trust with entrepreneurs through a community-driven approach
✅ Educate business owners about smart financing strategies using the Saving + Lending model
Tactical Execution
✅ Branding Overhaul: WHO rebranded Lloyd’s from a standard financing firm to a trusted, business-friendly lender with an approachable and dynamic digital presence.
✅ SME-Focused Content Strategy: Every post, ad, and video was designed to speak directly to business owners, addressing their pain points—cash flow, expansion, and smart financial decisions.
✅ Viral Marketing & Digital Engagement: By incorporating humor, relatability, and storytelling, WHO created high-impact campaigns that resonated deeply with entrepreneurs.
✅ Community-Led Growth: Built an interactive business community, turning Lloyd’s into more than a lender—a true financial partner for SMEs.
✅ Precision Digital Media Buying: Laser-focused ad targeting ensured that Lloyd’s message reached the right business owners at the right time, driving high-quality inquiries and conversions.
Designs
Mission Accomplished
✅ Top-of-Mind Awareness Among Business Owners – Lloyd’s is now a trusted go-to lender for SMEs, thanks to its engaging and relatable brand presence.
✅ Viral-Level Engagement – Campaigns reached massive audiences, proving that business financing doesn’t have to be dull—it can be exciting, informative, and share-worthy.
✅ Higher Inquiries & Conversions – More business owners are now choosing Lloyd’s for their growth financing needs, recognizing its unique and flexible loan offerings.
✅ Stronger Customer Loyalty – Business owners aren’t just borrowing; they’re staying engaged, saving, and coming back for more.
Client Testimony
“WHO isn’t just an agency—they’re like your best business ally who gets you, laughs with you, and delivers results faster.
They talk like business owners, think like strategists, and move at the speed of the market. Their creativity? Unmatched. Their execution? Always on point. They don’t just market—they make your brand a personality that people actually want to engage with.
From viral campaigns to real conversions, WHO has transformed our brand into something that doesn’t just get noticed—it gets remembered. If you want an agency that’s sharp, strategic, and seriously fun to work with, WHO is the only name you need to know.”
– Joanna Cristine Ang, President
